An accomplished, innovative, award winning Sales Leader.
Andy Roeder
Sales & Marketing Executive
Executive Profile
An accomplished, innovative, Sales Leader with experience in business development / sales / marketing in creative services, manufacturing and financial industries.
Polished self-starter, with keen aptitude for seeing the big picture, uncovering business leads, identifying solutions and generating revenue.
Pragmatic fact finder and researcher, able to generate alternatives and make informed decisions.
Pursues opportunities with entrepreneurial spirit and passion.
Portfolio Highlights
Doubled annual revenue ($4M - $8M) in 5 years with annual compounded growth rate of 15%.
Increased annual sales 15% first year despite 30% reduction in head count. Achieved and sustained 18% annual compounded growth rate over 9 year period.
Generated over 2000 leads for each strategic partner in joint marketing campaign, with company realizing $2.4M in revenue against $75K investment.
Innovation and creativity balanced by practical business sense and sound judgment.
Andy Roeder
Sales & Marketing Executive
Selected Achievements
Sales & Sales Management
Established and managed worldwide sales channel, with 45% of sales outside US. [Echolab, Inc.]
Overhauled pricing schedule for existing products and created price positioning for new products. [Echolab, Inc.]
Negotiation & Arbitration
Negotiated and acquired motion film assets from various Canadian film production companies. Film assets include feature film and TV series B-roll and second unit film from RoboCop and F/X. [SMA of Delaware]
Raised initial funds and negotiated debt and equity financing. Sourced continuing capital infusions and restructured company. [Echolab, Inc.]
Business Development
Re-launched and re-branded company through the creation and implementation of successful sales programs and marketing campaigns. [Echolab, Inc.]
Developed key client relationships to generate initial revenue stream of $1M+. Manufacturing and retail clients included Fuji, WalMart, Walgreens, Costco and McDonalds. [The Rhombus Group]
Established start up offices in Montreal, Qc and Vancouver, BC to address geographical and language differences. Recruited and trained strong local candidates, including general managers. Each office had 200% increase in regional revenue first year, and 50% increases in year two. [The Image Bank]
Marketing
Developed and negotiated worldwide joint marketing campaign with broadcast industry leaders, including 360 Systems, Avitech and Compix, resulting in over 2000 leads for each participant. [Echolab, Inc.]
Oversaw press releases and management; worked with professional press agency to further position and expose the company. [Echolab, Inc.]
Developed and executed award winning multimedia campaign for Y2K event, including promotion of archival and futuristic imagery to top advertising agencies, design firms and production companies. $50K investment contributed to $500K in related image sales. [The Image Bank]
Budgeting & Planning
Oversaw budget and resource allocation for over 40 annual international trade shows. [Echolab, Inc.]
Financed purchase and conducted turn-around. Annual sales expanded 15% in first year, despite 30% FTE reduction; achieved 18% annual compounded growth rate over 9 years. [The Image Bank]
Performance Management
Managed corporate and two satellite offices performances against established annual business plan objectives. [The Image Bank]
Developed job descriptions, hired and managed regional sales managers, sales engineers, marketing and support staff. [Echolab, Inc.]
Procured / managed property, talent and copyright clearances for commercial licensing of film footage. [SMA of Delaware]
Process Improvement
Designed and implemented innovative 'Pursuit' channel program. Improved support to key resellers through offering clear policies and more dedicated time. [Echolab, Inc.]
Exceeded 'Pursuit' channel program expectations, receiving 90% returned contracts which laid groundwork for realization of sustained 15% compounded annual growth over following 5 year period. [Echolab, Inc.]
Participated in strategic global committee of licensees to review industry issues and trends. [The Image Bank]
Advised and oversaw integration of operations with existing wholly-owned entities for acquirer, Getty Images. [The Image Bank]
Project Management
Re-established strong communication ties with sales channel after they had lost confidence in prior management. Gained back market position and reversed sales declines. [Echolab, Inc.]
Collaborated on product plan with engineers while migrating from analog to digital to hi-def platforms. Company won 3 prestigious industry innovation awards. [Echolab, Inc.]
Project managed national rollouts of technical installations. Developed network of independent contractors across the US. [The Rhombus Group]
Transitioned analog image library search and delivery methods to digital platform. [The Image Bank]
Pragmatic fact finder and researcher, able to generate alternatives and make informed decisions.
Andy Roeder
Sales & Marketing Executive
Career Experience
SMA Of Delaware
Paoli, PA (1998 – Present) Private company owning motion film assets, with film footage copyrights licensed internationally.
Owner
Echolab, Inc.
Billerica, MA (2003 – 2008) $8M company that designs, manufactures and markets technologically advanced products used for broadcast of live video worldwide.
Vice President, Sales and continuing Member of the Board of Directors
The Rhombus Group
Bellmawr, NJ (2002 – 2008) $5M company offering installation, service and maintenance of technical and specialty equipment.
Co-Founder/CEO/Director
The Image Bank
Toronto, ON, Canada (1991 – 2000) $5M licensing business, representing international artists in licensing images and film for commercial use.
Owner / President
Prior To 2000
Participated in accelerated credit program as commercial lending officer with international bank working in various lending groups, including asset based, real estate and NYC middle market lending.
Pursues opportunities with entrepreneurial spirit and passion.
Andy Roeder
Sales & Marketing Executive
Contact Andy
I welcome the opportunity to speak with you about your business needs and my background/qualifications. Please complete the information below and click 'Send to Andy' to arrange a call or interview at a convenient time.
Raised investment funds to recapitalize and restructure company.
