Tom Towler

President/COO

Selected Achievements

 

Business Development

• Successfully reversed a decline in sales and market share; generated new prescriptions for a product used by Ophthalmologists: Territories were identified, rep candidates screened and interviewed; professional sales materials and patient information packets produced; training class scheduled and conducted all within an 8 week period . (TORMEY CONSULTING GROUP)

New Markets

• Achieved more than $100 million in Net New Business; met corporate profit objectives:

  • Prioritized potential clients for CSO business
  • Coordinated with global BD management teams
  • Doubled the size of the BD Team
  • Re-structured the BD bonus structure
  (TORMEY CONSULTING GROUP)

• Secured $35 million in net new business maintaining viability of company. Met revenue and profit objectives (while all competitors failed): Evaluated the "best" deals with the appropriate amount of risk. Identified other service offerings to sell (Nurse Educators, MSLs, telesales) and new clients (Medical Device manufacturers, Diagnostic manufacturers, Medical Imaging companies). (NELSON PROFESSIONAL SALES)

Sales

• Positioned to Compete: Built NPS leadership position within the CSO industry in critical areas including Sales Force Automation, Sales Management Systems, Employee Recruitment/Retention Programs. (NELSON PROFESSIONAL SALES)

• Successfully orchestrated the first major Pharma Pan-European deals for world-wide Consortium of CSOs ($10.5 million): Identified reputable service providers in nations not part of the initial confederation, identified best-in-class providers of Sales Force Automation, Field Sales Recruiting and Sales Training, and integrated all service offerings into one highly coordinated team. (TORMEY CONSULTING GROUP)

Marketing

• Redefined business development process and organizational presentation. Created new marketing campaign, corporate image and support materials. Used multi-channel marketing vehicles to promote wide range of outsourced services. (NELSON PROFESSIONAL SALES)

• Resurrected the Ad Agency business (recognized as a MedAdNews Top 50 Agency). (NELSON PROFESSIONAL SALES)

  • Analyzed market and determined potential Agency of Record accounts and successfully secured an AoR status for a major Pharma product; re-structured the organization and switched the business model and added more Pharma services - including a medical call center.

• Created the largest medical call center in the US. Serviced every major Pharma company in the US by providing extended Reach & Frequency, and Vacant Territory Programs. Successfully positioned the company for sale to Nelson Communications. (NELSON PROFESSIONAL SALES)