Sheila E. Peopples

Global Sales & Marketing Executive

Selected Achievements

 

Business Development

• Trail blazed new business opportunities in multiple therapeutic areas to generate revenue. (AdvancMed and Ascend Media)

 

Project Management & Development

• Singled out by CEO to integrate company into specialty therapeutic arena area, designed and developed customer awareness and implemented market segmentation program for marketing and sales teams in United States, Europe and Canada.(DuPont Pharma)

• Collaborated with offices of continuing medical education to provide accreditation for participants for live, online and enduring forums.(Ascend Media)

• Targeted and partnered with commercial supporters, grantors, non-profit organizations, institutions, federal agencies and other providers in multi-therapeutic areas to provide optimal and innovative educational forums for healthcare providers.(Symbiotix, AdvancMed, and Ascend Media)

• Researched clinical concepts and incorporated learning objectives for proposal and fact sheet development.(Symbiotix, AdvancMed, and Ascend Media)

 

Sales/Marketing Strategy

• Transferred, applied and integrated Continuing Medical Education-sales skills techniques to drive promotional strategies.(Symbiotix)

• Traveled globally to Headquarters in Japan and Europe to collaborate on pre-launch product strategy in the United States first, Europe, second and Japan, third.(Yamanouchi Pharma America)

• Coordinated international congresses, symposia’s and joined forces with clinical thought leaders to develop consumer profile, tactical plan and market strategy.(Yamanouchi Pharma America)

• Prepared market for launch of newly approved product through development of market and sales strategy resulting in significant market penetration.(DuPont Pharma)

 

Presentation Platform & Education

• Created and conducted capabilities presentations and structured educational plans aligned to complement prospective clients’ goals.(Symbiotix and Ascend Media)

• Developed educational forums and partnered with commercial supporters in Continuing Medical Education (CME) to educate healthcare providers.(Medical Communications Media)

• Created and conducted capabilities presentations to highlight organizational strengths, educational platforms, industry trends and established rapport in supporting corporate educational and strategic initiatives to generate revenue.(Medical Communications Media)

 

Team Leadership/Development

• Spearheaded team to be Number 1 nationally, exceeded target market share of 20.5% and achieved 25.5% through increasing calls with top prescribers, implementing consultative selling skills and adhering to the market strategy.(DuPont Pharma)