A senior level business executive with experience managing mature businesses as well as growth and start-up companies.
Victor N. Essoka
Marketing Executive / General Manager
Executive Profile
Victor is a senior level business executive with experience managing mature businesses as well as growth and start-up companies.
Described as a people magnate due to the extreme level of loyalty he engenders in colleagues and employees.
Demonstrates balance in decision making, exuding the right amount of risk assessment and confidence needed in managing under pressure situations.
Portfolio Highlights
Delivered 20-30% annual business growth from 2001-2007 for La Redoute USA.
Increased web penetration from zero to more than 50% in 5 years.
Developed and implemented targeted marketing promotions for Metrostyle (formerly Lerner New York) that resulted in incremental growth of $20MM in 12 months.
Increased revenue generated from the web from zero to more than 50% in 5 years.
Victor N. Essoka
Marketing Executive / General Manager
Selected Achievements
Project Management
Lead merchandising strategy and team of designers, planners and buyers to successfully develop and source products locally and internationally. [REDCATS USA INC.]
Budget Management
Developed and defended a rolling 3 year budget and strategic plan to CEO and board of directors. [REDCATS USA INC.]
Developed budget and long range operational plan for $120 million series acquisition effort. [RDA INC.]
Developed budgets for 3 bulk mailings, each with a circulation of more than 5 million names. [RDA INC.]
Business Development
Developed customer centric loyalty programs to boost customer retention. [REDCATS USA INC.]
Delivered 20-30% annual business growth from 2001-2007 for La Redoute USA. [REDCATS USA INC.]
Marketing
PR innovator: Initiated and managed PR placements in Magazines (over 100 FREE hits per year), developed NAPS sponsored editorials in local newspapers to support marketing event launches. [REDCATS USA INC.]
Strengthened Web penetration by 25% for Jessica London from October 2007 to March 2008. [REDCATS USA INC.]
Pioneer e-commerce executive to offer mobile commerce in a web/catalog environment. [REDCATS USA INC.]
Developed and implemented circulation strategy for more than 35 marketing efforts. [REDCATS USA INC.]
Managed a regression based name acquisition methodology for a 10 million database warehouse. [RDA INC.]
Developed segmentation techniques to predict and target promotions to specific market segments. [RDA INC.]
Managed 5 annual marketing events with total revenue of $90 million, increasing profits 20% / year. [RDA INC.]
Managed a $15 million Attached Mail and Package Stuffer program. [RDA INC.]
Process Reengineering
Created, designed and implemented marketing test activities to improve customer file, database performance and profitability. [REDCATS USA INC.]
Developed computer based product and promotion flow models for monthly bulk mailings. [RDA INC.]
Developed and implemented targeted marketing promotions that resulted in incremental growth of $20MM in 12 months. [REDCATS USA INC.]
E-Commerce
Developed complete e-commerce website from requirements definition to launch, achieving over 50% web sales in less than 5 years. [REDCATS USA INC.]
Pioneer in m-commerce in a catalog-web environment. Featured speaker in CRM Conference 2007 in Chicago, IL. [REDCATS USA INC.]
E-commerce trailblazer: Introduced colorization within the Redcats organization, personalization, HP A/B Split test-rollout strategy, utilized daily and weekly tracking tools to monitor business activities including, page views, click-through rates. [REDCATS USA INC.]
Utilized sweepstakes as acquisition vehicle and to optimize catalog, web and magazine promotions. [REDCATS USA INC.]
Pioneer in adding customer chat rooms and product endorsements in a catalog-web environment. [REDCATS USA INC.]
Pioneer and advocate in utilizing blogs and social media to brand and promote business. [REDCATS USA INC.]
Division General Brand Manager for a $30 Billion global conglomerate and #16 in e-commerce in the USA.
Victor N. Essoka
Marketing Executive / General Manager
Career Experience
Strategik Insight LLC
Coatesville PA (2011 – Current) Strategic business consultants - Leveraging data and analytics to drive strategy and marketing initiatives for small and medium sized companies with annual revenues under $1 Billion.
Senior Vice President, Strategic Planning
Essoka Enterprises, Inc.
New York, NY (2008 – Current) Private Small and Medium Enterprise, SME, focused on providing financial services for under-banked market segments. Annual Turnover - over 10 million US dollars.
President
Redcats USA Inc. Division of PPR (formerly Pinault Printemps Redoute)
New York, NY PPR is a $30B global conglomerate with headquarters in Paris, France. Redcats USA is #16 in e-commerce in the USA with over $1B in e-commerce sales and over 50% web penetration 11 divisions.
Vice President, General Brand Manager,
Jessica London (2007 – 2008)
Senior Vice President, General Brand Manager
La Redoute USA (2000 – 2007)
Director of Marketing, Metrostyle
Division of Redcats USA (1998 – 2000)
Trans National Group Inc.
Boston, MA $200 Million direct response marketing and Investment Company.
Vice President – Ancillary Products (1997 – 1998)
Readers Digest Association, Inc.
Pleasantville, NY #1 global general interest magazine and book entertainment organization with 80 Million readers.
Senior Product Manager
New Business Development (1996 – 1997)
Designed marketing plans focused on growth, retention and new customer acquisition.
Victor N. Essoka
Marketing Executive / General Manager
Contact Victor
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Developed and implemented targeted marketing promotions for Metrostyle that resulted in incremental growth of $20MM in 12 months.
